Promotional Merchandise

Case Studies




Dec 14, 2011

Campaign:
Gift with purchase in-store
Brief:
To produce a practical concept with high appeal to be offered as a gift with purchase, targeting female customers.
Product:
Pandora handbag insert

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Dec 7, 2011

Campaign:
Christmas Gift wirh purchase
Brief:
To produce a gift for customers who purchase over $20 in store in December.
Product:
Branded gift box containing two Muffin Break glass Christmas baubles.

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Dec 7, 2011

Campaign:
Welcome packs for new franchisee invitations
Brief:
To create a concept which contains all elements of the welcome pack. The product is to be sent to potential new franchisees as an invitation and create a strong brand impression.
Product:

Product 1: Jamaica Blue Franchise Boxes

Product 2: Muffin Break Franchise Boxes


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Aug 11, 2011

Campaign:
Tip on gift with Donna Hay magazine
Brief:
To provide two products for a gift with purchase on two different magazine issues. The product has to of high appeal to the Donna Hay target market, be of use around the home and preferably the kitchen. It needs to be small and thin enough to tip on to a magazine, without too much additional cost.
Product:

Product 1: Donna Hay chalk board stickers

Product 2: Donna Hay magnetic kitchen timers with stand

These two magazine issues proved to be Donna Hays magazines two highest ever selling issues.



 

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Aug 11, 2011

Campaign:
Tip on gift with Cleo magazine
Brief:
To provide a summer apparel item branded ‘Roxy’ to tip onto a summer issue of Cleo magazine. It must be of high appeal to the female Cleo reader, highly fashionable, summery and not used on any other magazine previously.
Product:

Roxy 7 Way dresses in two colour ways. This cotton dress could be worn in more than 7 ways and was a highly popular selling issue for CLEO.


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Aug 11, 2011

Campaign:
Gift with purchase sold at liquor outlets with a bottle of Jim Beam.
Brief:
Provide a product of high appeal to the Jim Beam target markets, which is relevant to alcohol, music and has not yet been seen in the market place.
Product:

‘The Beam Box’: small speakers which work using vibration. Once placed on an empty case of beer the vibration means they project great sound. Great for parties, BBQ’s and the beach.


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Aug 11, 2011

Campaign:
Giveaways for children visiting the animal nursery at the Sydney Easter Show. This is sponsored by Dairy Farmers.
Brief:
Dairy Farmers have developed a mascot character in the form of a female cow which they want to promote and appeal to children. Chicane to provide gifts of high appeal to children (and Mum’s) to help them recognise and remember Miss Moo.
Product:

Product 1: Dairy Farmers cooler lunch box.

Product 2: Miss Moo colouring Book and pencils.


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Aug 11, 2011

Campaign:
Lindt Easter Campaign
Brief:
Create a gift concept to giveaway to clients at Easter, utilising their chocolate gold Easter bunny.
Product:

Product: Lindt Gold Bunny USB stick. This product was an exact match of their Lindt gold bunny.

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Aug 11, 2011

Campaign:
Convention giveaway
Brief:
Provide two products as a gift for convention guests. The theme is ‘environmentally sustainable’.
Product:

Product 1: Wind up torch (no batteries required!)

Product 2: Shower timer.


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Aug 11, 2011

Campaign:
‘On pack’ prizes campaign held in conjunction with Oak’s retro campaign, creating nostalgia, ‘remembering the 60s’ campaign.
Brief:
Create 4 lines of products with a retro 60s theme and arrange mail out’s to all prize winners.
Product:

Product 1: Oak striped beach towel

Product 2: Oak long board key ring

Product 3: Oak cooler bag

Product 4: Oak milkshake glass


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Aug 11, 2011

Campaign:
Information pack to be distributed at pharmacies to newly diagnosed prostate cancer patients.
Brief:
Create an information pack within budget, compile, pack and distribute.
Product:
PVC box with Tabs, information brochures, diary to track appointments and information DVD for family and friends.

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Portfolio


 

 

 



Testimonials


"I've been dealing with Chicane Marketing for two years and find their level of quality, service and value to be the best in the industry. Chicane have been responsible for researching and presenting a number of merchandising options for our brands and have always found items that fit within the brand’s attributes and target markets. They are flexible and understand the constraints of working in a business with many decision makers and processes. Chicane is a company which understands marketing and brands and I would recommend them to anyone looking for a specific product at a very reasonable price."

Jennifer Pitson

Sponsorship Events Manager

Lion Pty Ltd

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“Chicane does things differently. I get millions of calls from Promotional companies wanting to show me this cooler bag that stubby cooler. Chicane worked hard to come up with a concept I hadn’t yet seen and I signed up for it straight away. The Beam Box was a great idea”

Ray Noble

Marketing Manager

Beam Global

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“We have used the services of Chicane Marketing for gifts and promotional merchandise for a number of corporate events. Chicane Marketing have made the process easy by coming up with the concepts and designs and producing premiums of excellent quality and a highly competitive price. It has been a pleasure working with Chicane and I would highly recommend them.”

Damon Field

Events & Merchandising Specialist

Colonial First State

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“Chicane Marketing has provided our business unit with thank you and convention gifts.  Their products are always such a hit that we are we will continue to work with them for all Branded Dealer conventions.  The variety and quality of the promotional items on offer as well as the excellent customer service has led to the use of Chicane Marketing for some of our wider business needs as well.  I would recommend Chicane Marketing to any company with promotional merchandise needs”.

Kiah Constam

Campaign Manager

AGL Pty Ltd